In this session...
All superheroes are driven by purpose. Brands today are no different as they aim to create positive change across the industry. That is why WarnerMedia recently launched new programs for brand partners to align with DC and primetime WarnerMedia IP in a way that demonstrates consistency, creativity and character. These experts will share their perspectives on how to build compelling, content-driven campaigns that drive impact across advertising and entertainment, with representation at the core.
What You'll Learn from This Session...
- Hear about WarnerMedia’s new franchise-first partnerships that align brand superpowers with WarnerMedia’s IP
- Learn how to ideate and execute purpose-driven campaigns that do good and reach consumers in meaningful ways
- Get more information on how to deliver marketing solutions that deliver measurable impact
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