Natalie Bastian currently serves as Senior Vice President, Marketing at Tubi, overseeing advertising and consumer marketing strategy, partner marketing, audience research, brand positioning and communications. Bastian leads a team of marketers and creatives who bring to market new content and product launches, thought leadership, strategic sales positioning and communications.
Bastian most recently served as Head of Sales Marketing at Roku where she spearheaded positioning strategy across all client segments and touchpoints, including sales materials, digital channels, and owned and sponsored events. While there, she was instrumental in the sales organization doubling in size in just two years.
Prior to Roku, Bastian held marketing leadership roles at DISH and Sling Media, most recently serving as General Manager of Marketing where she built and oversaw marketing and communications efforts that enabled a multi-million-dollar ad sales division.