In this session...
For digital video and streaming in particular, brands are often forced to sacrifice contextual relevance for audience targeting and limited insights that rarely go beyond age and demo. Find out how Content Intelligence is flipping the script to create programming that offers audience addressability and premium content alignment for brand building.
What You'll Learn from This Session...
- Learn more about data-driven programming
- Find out how Content Intelligence is marrying premium content with addressability
- Discover new strategies and opportunities to build brand awareness across thematic and seasonal entertainment events
