Barry Wade

Barry Wade is Managing Director Cultural Partnerships & Identity at OMD. Barry is leading OMD’s efforts to make equitable and purpose driven media investments with minority owned media enterprises and diverse content creators across key cultural segments — Black, LatinX, Asian and LGBTQ+.
Prior to joining OMD, Barry led Millennial+, a generational intelligence consultancy specializing strategy, research, social media and content creation. Omnicom Group’s Diversified Agency Services and Mr. Wade forged Millennial+ as a joint venture in 2014. The company advanced cross-disciplinary thinking, rigorous cultural anthropology, business analysis and social communications to monetize Millennials and Gen. Z. Wade has also served on the Corporate Diversity Board of News Corporation, was Chief Operations Officer of ZMagic, and has worked hand in hand with media mogul Russell Simmons.