Lisa Herdman

A 28-year expert in the Media Investment business, Lisa oversees Investment for all accounts at RPA. This includes all aspects of linear and digital media.

Lisa’s guiding light is staying ahead of the consistently evolving media marketplace to always bring RPA clients the most relevant opportunities. With so many mergers and acquisitions and content consolidation among large and small media companies, the way clients spend their money needs to be reflective and effective.

Most of Lisa’s career has been focused on the evolution of the fast-changing video landscape. Lisa is a diligent student of this space and is active in conversations around distribution, inventory management, measurement, data and technology. This constant education keeps her true to her responsibility of price management and understanding viewership behavior.