Saarthak leads Paid Search programs for PepsiCo’s eCommerce business in North America across a portfolio of brands and retailer media platforms. He brings around extensive techno-functional leadership experience in the Performance Marketing and Media measurement & analytics space to drive large scale media execution with data and technology as the enablers to manage scale and complexity.
In his roles prior to PepsiCo, he has successfully led strategic engagements for digital marketing optimization, media analytics & mix modeling. His focus areas include: incrementality testing, large scale A/B experimentation & multi-variate test designs, leveraging machine learning models for automated optimization of search campaigns.
Past publications: The Seasonality Of Paid Search Effectiveness From A Long Running Field Test – https://dl.acm.org/doi/10.1145/2940716.2940717
Saarthak Malik Job Title eCommerce Marketing Lead Company PEPSICO