As VP of Ad Innovation Strategy at SXM Media, Claire considers key market trends and lends them to proprietary ad product initiatives, ensuring seamless go-to-market offerings that solve industry-wide challenges for advertisers. With a decade of agency history – at Digitas and Razorfish - creating digital strategies for high profile brands prior to joining Pandora in 2015, Claire brings solutions to brand challenges in a way that scales across SXM Media’s continually evolving platform. As audio consumption trends shift towards smart speakers and an influx of spoken word content, Claire helps brands solve the challenge of building an audio strategy that takes advantage of creative and personalization levers in the audio space. Claire’s work has aimed to push the boundaries of audio measurement in a space that has room to catch up to its visual counterparts. Claire is a graduate of New York University and resides in Manhattan Beach, CA with her husband and two children.
Claire Fanning Job Title VP Ad Innovation Strategy Company SXM MEDIA Connect via