John Nardone

John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). During his tenure as CEO of Flashtalking, John oversaw the 2018 merger of Flashtalking and Spongecell, followed by Flashtalking's 2021 acquisition by Mediaocean, the mission-critical platform for omnichannel advertising.