As President & CEO of DPAA, Mr. Frey oversees the trade and marketing association that is leading the digital transformation of Out of Home (OOH) advertising. DPAA is the global community that provides leadership, education, best practices, connectivity, digital learning and programmatic leadership, all accelerating the growth of OOH advertising. DPAA membership includes publishers, ad-tech, programmers, location, mobile, data, media agencies, research plus hardware and software companies.
During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing and tools for share shifting media spend, DPAA also acts as a business accelerator to members and the the total advertising ecosystem. DPAA membership has tripled under Barry’s watch and has rapidly expanded to all advertising centric countries. He has brought the digital leadership of the OOH industry to its highest level of recognition.