Bill Livek

As Chief Executive Officer and Executive Vice Chairman for Comscore, Bill Livek’s passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement.

Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice President of Sales/Marketing for Arbitron, and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.

Mr. Livek is a member of the Board of Trustees for the Advertising Research Foundation, and a frequent speaker at advertising industry events.