Tracks Venues

In this session...

The global pandemic accelerated significant changes already underway in how media is both consumed and measured. In this interview, Comscore CEO & Executive Vice Chairman Bill Livek will discuss how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.

What You'll Learn from This Session...

  1. How the convergence of TV and Digital has impacted how impressions are defined and valued across audiences and content
  2. The importance of third-party measurement sources
  3. Building a measurement company for the future of media

Presented with


Bill Livek CEO & Executive Vice Chairman Comscore

Event Details

Event Type Interview