In this session...
The global pandemic accelerated significant changes already underway in how media is both consumed and measured. In this interview, Comscore CEO & Executive Vice Chairman Bill Livek will discuss how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.
What You'll Learn from This Session...
- How the convergence of TV and Digital has impacted how impressions are defined and valued across audiences and content
- The importance of third-party measurement sources
- Building a measurement company for the future of media
