Abbey Klaassen

As President of dentsu creative’s East region and President of 360i, Abbey oversees some of the network’s most important client relationships, acting as an executive sponsor and strategic partner helping brand marketers make meaningful progress. Dentsu’s creative offering includes 360i, dentsuMB and Isobar.

Abbey joined 360i in 2015 as Chief Marketing Officer, overseeing marketing, public relations and business development. Previously, she served as Director of Corporate Strategy Development for dentsu Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining dentsu, Abbey spent a decade at Ad Age where she rose to become Associate Publisher.
 
Abbey was named one of Ad Age’s Women to Watch and inducted into AAF Hall of Achievement in recognition of her contributions to the industry. She currently sits on the 4A’s Board of Directors. She holds a Bachelor of Arts in Journalism from Drake University in Iowa.