In this session...
There’s a lot going on in the world. For brands, particularly scaled and matrixed companies, it can be challenging to know when and how it makes sense to dip their toes into trending topics, debates, and cultural moments. And it can be challenging for their agency partners to cut through the bureaucracy before the moment passes. Dentsu agency 360i has created a framework for moving at the speed of culture that has resulted in culturally resonant programs for brands like OREO, Sour Patch Kids, Bravo and more.
What You'll Learn from This Session...
- Why tapping into cultural conversation is important to the growth and survival of brands
- How to identify and anticipate cultural trends, and find the right way in for your client or brand
- How to work with partners to establish trust and move quickly when opportunities arise, so that the moment doesn’t pass you by
