As Chief Revenue Officer of The Trade Desk, Sims drives the company’s revenue generation and new client acquisition globally. Sims manages The Trade Desk’s global business development organization as well as the inventory partnerships team to continue the company’s rapid growth, particularly in the area of connected TV (CTV). Sims has more than 20 years’ experience in the advertising industry, six of those with The Trade Desk.
Prior to his appointment as CRO, Sims served as Senior Vice President of Inventory Partnerships at The Trade Desk. In that role, Sims drove the company's strategy and execution in creating cutting-edge supply-side collaborations with partners around the world and across multiple channels including video, audio, mobile, native and display. Sims spearheaded The Trade Desk’s growth in emerging channels like CTV and Audio, with CTV spend on The Trade Desk’s platform increasing 137% percent year-over-year from 2018 to 2019 and audio spend on the platform up 185% from 2018 to 2019. Sims has been influential in driving The Trade Desk’s continued global growth, with first-to-market integrations with many premium publishers in the past year, including Disney Advertising Sales, NBCUniversal, SlingTV, Freewheel, Spotify, and TubiTV in the U.S., TikTok and AbemaTV in the Asia Pacific region, and RakutenTV and TFI in Europe.
Additionally, Sims leads the company’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.