In this session...
Over the past year, media conglomerates have launched their streaming arms and AVOD supported channels, unlocking more premium video inventory than ever for advertisers to buy using data and measurement, a first in the TV space. Now in this new media ecosystem, how will the advertising experience improve for consumers, advertisers and networks?
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In this session hosted by The Trade Desk, join top advertisers as they discuss:
- How TV budgets have changed – and what that means for Upfronts and beyond
- How networks and advertisers can work together to improve the streaming ad experience for consumers
- Incorporating TV into a holistic digital media campaign for every part of the marketing funnel
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What You'll Learn from This Session...
- How have TV budgets have changed – and what that means for Upfronts and beyond
- How have networks and advertisers can work together to improve the streaming ad experience for consumers
- How to incorporate TV into a holistic digital media campaign for every part of the marketing funnel
