Melissa Grady

Melissa Grady was appointed Global Chief Marketing Officer of Cadillac in September 2019. As CMO,
Melissa leads strategic marketing for the Cadillac brand around the world and has implemented a data
driven approach. Under her leadership, Cadillac has launched the Make Your Way, We Have Your Back
(COVID-19 response), and Never Stop Arriving brand campaigns.
Prior to joining Cadillac, Melissa was Senior Vice President of Digital and e-commerce of Jackson Hewitt,
where she was responsible for all digital activities including jacksonhewitt.com as well as the
implementation of a “hyper-local” digital media program across several thousand locations. Before
Jackson Hewitt, Melissa led the Digital Acquisition on the Global Marketing team at MetLife and Global
Analytics, e-Commerce Marketing and CRM teams at Motorola.