In this session...
More than ever, brands are placing a premium on control, transparency, flexibility, and brand suitability for where they invest their advertising budgets. This is resulting in the traditional buying methods being turned upside down, as brands are leveraging data and emerging mediums to reach audiences. In this conversation with Cadillac CMO, Melissa Grady and Vox Media Chief Revenue Officer, Ryan Pauley, hear how leading marketers are considering a new mix of spend on modern platforms.
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From the disruption of traditional TV upfronts to privacy concerns across digital advertising – we are seeing rapid and dynamic shifts across the industry. More than ever, brands are placing a premium on control, transparency, flexibility, and brand suitability for where they invest their advertising budgets. This is resulting in the traditional buying methods being turned upside down, as brands are looking to leverage data-driven strategies and emerging mediums like podcasts to adapt to the ever evolving needs of digital native consumers.
In this conversation with Cadillac CMO, Melissa Grady and Vox Media Chief Revenue Officer, Ryan Pauley, hear how leading marketers are considering a new mix of spend on modern platforms to tell more meaningful stories as consumer’s media diets continue to evolve.
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What You'll Learn from This Session...
- How Cadillac's CMO, Melissa Grady is considering a new mix of spend on modern platforms to tell more meaningful stories as consumer’s media diets continue to evolve
- What modern platforms today's CMOs are considering to reach audiences
- The growth of digital channels in a marketer's ad spend
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