In this session...
A disruptive newcomer in the legacy telecom space, Verizon-owned Visible vows to create a wireless service that is radically simple, fundamentally accessible, and audaciously inclusive, and to highlight voices and causes that have largely remained invisible.
Join Visible’s longtime partner, Alok Menon, internationally acclaimed gender non-conforming writer and performer, and Pearl Servat, Visible’s Head of Brand Marketing, to discuss how smart partnerships can go beyond marketing and create real impact.
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A disruptive newcomer in the legacy telecom space, Verizon-owned Visible vowed to conduct business differently by creating a wireless service that is radically simple, fundamentally accessible, and audaciously inclusive. In practice, that’s meant that Visible uses its platform to highlight voices and causes that have largely remained invisible. It’s a carefully considered move - Visible’s consumers look for responsible, purpose-driven brands, and as a start-up, Visible is nimble enough to take stances that other companies might deem too progressive.
Enter Visible’s longtime partner, Alok Menon. An internationally acclaimed gender non-conforming writer, performer, and public speaker, Alok has partnered with Visible to speak about chosen family, friendship, and identity.
Join Alok and Pearl Servat, Visible’s Head of Brand Marketing, to discuss how brands and partners can collaborate to form lasting and meaningful content that goes far beyond traditional marketing.
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What You'll Learn from This Session...
- How Visible and partners like Alok are reaching millennial and Gen Z consumers, and why the messaging resonates
- How brands can work with rising stars - and why they should
- The value of partner storytelling to level up brand initiatives