In this session...
Since 2017, Mondelez has worked to combine technology and data to uniquely reach consumers with personalized marketing at a heroic volume. As behaviors changed in 2020, Mondelez took a step beyond personalization to expand on their baseline connection with consumers and further meet their needs – at scale. In this session, Mondelez’s Jonathan Halvorson and Innovid’s Stephanie Geno will share how they achieved ROI growth by developing rich and targeted experiences and by bringing brands’ personalities into personalization.
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Traditionally, CPG brands have been mass marketers using media as a megaphone to target everyone. With changing consumer behaviors and an increased emphasis on creating custom experiences, CPGs have amped up personalized marketing, seeking more ways to connect with consumers. Since 2017, the team at Mondelez has worked hard to combine technology and data to uniquely reach consumers at a heroic volume. As shopping behaviors changed in 2020, Mondelez had the vision to take a step beyond personalization to expand on the baseline connection with consumers, and further connect with their beliefs and needs at the moment – at scale. In this session Jonathan Halvorson, Global VP, Consumer Experience, Mondelez and Stephanie Geno, CMO, Innovid will share insights on how they achieved ROI growth by bringing the brands’ personalities into personalization, combining technology and data to develop uniquely rich and targeted consumer experiences.
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What You'll Learn from This Session...
- Learn how to develop the consumer insights needed to create engaging, relevant campaigns.
- See what it takes to reframe your advertising approach to make personalization work for your brand, including streamlining both internal and external teams.
- Get best practices for leveraging data and technology to scale personalization and drive ROI.
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