In this session...
Much has been written about the emerging generation of consumers. They’re active, digitally-native to the point of intimidation, and just way cooler than you. As the marketing industry shifts its focus on this powerful generation of consumers, what are the real rules of engagement with GenZ? Do they even like being called that? Can the least trusting generation ever learn to trust something as enterprise as a corporate brand? Join Edelman for a very candid conversation that answers all the existential questions about GenZ.
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Much has been written about the emerging generation of consumers. They’re active, digitally-native to the point of intimidation, and just way cooler than you. As the marketing industry shifts its focus on this powerful generation of consumers, what are the real rules of engagement with GenZ? Do they even like being called that? Can the least trusting generation ever learn to trust a something as corporate as a brand? Join marketing leaders for a very candid conversation about how they’re engaging today’s 14- to 24-year-olds. What influences them? Can they even be influenced, and other existential questions.
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What You'll Learn from This Session...
- How brands can build trust with GenZ
- How leading marketers are approaching the next generation of consumers
- What works when engaging GenZ and what doesn't
