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In this session...

As we continue to see the impact of the sweeping changes in data privacy regulations, communicators in every industry will need to adjust how they mine consumer data across the internet – to drive strategy, define audiences and plan media. Join BCW as it hosts communications experts, media leaders and data specialists to discuss why Open Internet signals are key to the future of meaningful measurement and impactful marketing communications.

What You'll Learn from This Session...

  1. Background & Discussion on Open Internet Signals
  2. How Open Internet Signals Can Affect Meaningful Measurement
  3. Utilizing Open Internet Signals to Generate Impactful

Presented with


Jeff Cutler EVP, Head of Analytics & Performance Marketing BCW
Kyle Johnson SVP, Performance Media BCW
Di Mayze Global Head of Data and AI WPP
Paul Quigley CEO NewsWhip
David Benigson CEO Signal AI
Krystal Olivieri Global Chief Innovation Officer GroupM

Event Details

Event Type Session

Track  Data & Decisions