In this session...
Gaming brands, organizations and talent are increasingly turning to live streaming platforms. From Twitch to YouTube and even across Facebook, they endeavor to introduce their missions and values to a growing audience.
Gamers. They’re savvy. They’re supportive. They’re impassioned.
And, they represent a new generation of donors who tune in (via Twitch, YouTube and Facebook) and show up for meaningful programming.
But, they are presented with a lot of unremarkable options.
During this discussion, Softgiving CEO Matt Pfaltzgraf and one of the platform’s leading streaming talent will take you behind the scenes of a successful streaming campaign.
They’ll explore the opportunities for brands, charities, and streamers to ‘team up,’ entertain their followers and raise awareness and lasting donations in support of respective causes.
And, they’ll introduce how this proven model is now helping brands elevate marketing campaigns targeted at the same audience.
What You'll Learn from This Session...
- How we really should be thinking about doing good, live streams and what goes into them
- How brands can inspire action through engaging activations and unique incentives
- The future of live stream marketing (especially in the WFH era)
- The ways effective charity streaming can elevate or extend personal branding