In this session...
More consumers are cutting the cord on linear TV. While advertisers can leverage targeting to connect with relevant audiences watching digital video, they also risk impressions being inefficient when consumers don’t pay full attention. Now, advertisers no longer need to settle for less as more publishers and industry players partner together to bring quality programming and advanced advertising capabilities to the big screen at home where people are leaning forward–on Connected TV.
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Join top publishers and marketers as they discuss how brands can take advantage of premium CTV inventory to stand out from crowded environments and succeed in reaching highly engaged consumers. This lively Panel discussion will feature industry experts from a publisher, an agency, a tech provider and Target.
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What You'll Learn from This Session...
- Innovation in CTV benefits both the consumer and the advertiser
- CTV achieves top of funnel to bottom funnel objectives in data driven planning
- Data driven and audience led planning result in efficiencies with brands and advertisers
