In this session...
While the industry was busy talking about the future of media, it became a reality. The future of TV and video is here, and stable, reliable measurement across the video consumption footprint – from linear to digital to OTT – has never been more critical. In this one-on-one conversation, USIM's Mitch Oscar will speak with Comscore's Chris Wilson about how modern media measurement must evolve to account for the advancing TV and video landscape, and how the decisions made today will determine the currency of the future.
What You'll Learn from This Session...
- The requirements of an effective measurement currency
- Enabling audience-based buying and planning
- Evaluating the costs and risks associated with change in today's media landscape
