In this session...
At a time when privacy concerns are top-of-mind for the marketing industry, brands with trusted customer relationships will command a premium for access to those customers. This fireside chat with Curacao's CMO will highlight ways to build a successful, multicultural, and diversity-centric brand with trust and respect in the community. The discussion will cover strategic business advantages that accrue from strong customer relationships allowing future opportunities for growth including Curacao’s partnership with AcuityAds.
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At a time when privacy concerns and regulations are top-of-mind for the marketing industry, brands with longstanding, trusted relationships with their customers will command a premium for access to their coveted customers.
The goal of this fireside chat with Ariela Nerubay, CMO of Curacao, is to highlight what it takes to build a successful, multicultural, and diversity-centric brand with trust and respect in the community. The session will also cover strategic business advantages that accrue from strong customer relationships allowing future opportunities for growth including Curacao’s recently established partnership with AcuityAds.
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What You'll Learn from This Session...
- Opportunities for regional retail brands to leverage first-party data & build a national footprint through eCommerce extensions of the core value proposition.
- Strategic approaches to convert brand trust into business value and competitive advantage.
- Specific examples illustrating how to build a trusted brand that resonates with a diverse, multicultural community of customers, employees, partners, and local civic institutions.
