Ricky Bacon

Ricky Bacon leads technology for Critical Mass’s New York office, where he focuses on groundbreaking interactive experiences. He also serves as the Chairman of the Creative Technology Committee at the American Association of Advertising Agencies (4A’s).

Ricky is an Emmy-award winning creative technologist, whose work has won dozens of industry awards. At the age of 8, he programmed his first video game. He has been developing AI since the 80s, VR since the 90s, and AR since the 00s.

Prior to Critical Mass, Ricky worked with a variety of agencies, production companies, and startups to produce bleeding-edge software and hardware. You can find his thoughts on emerging technology published in Contagious Magazine, PSFK, and Advertising Week. When Ricky is not exploring the intersection of gaming and advertising, he can be found developing an open source consciousness platform.