Karima Zmerli

Karima Zmerli runs Wavemaker’s vibrant Data Science team and drives the agency’s vision, products and capabilities in audience understanding, measurement and data integration. Karima has been instrumental in creating Wavemaker’s key innovations in this space, including Momentum, Consumer Pulse, Precision Path® and Socialytics. A seasoned leader, Karima has expertise in CRM, digital analytics, market mix modeling, and DMPs and holds multiple advanced degrees in marketing - including a PHD.