Erika Decker serves as the Global Head Brand Relevance at Uber, the most talked about challenger brand in the digital revolution. She joined during #deleteuber to lead transformation of their marketing partnerships team.
Her culture-led approach to brand marketing is rooted in understanding consumer passions. At Uber she utilizes brand, publisher, media and influencer partnerships to turn moments into movements to help Uber become strategically famous. She’s currently leading Uber’s integrated strategy to empower women and underserved communities across the passions pillars of sports, music, lifestyle & entertainment.
Previous to Uber she led digital innovation teams at Google, led the Global re-launch of PlayStation brand and launched the PlayStation 4 console. Prior to that she worked in automotive leading action sports strategy for Toyota and built the motorcycle brand Roland Sands Design. Building passion-driven brands is her passion, so to speak.
Erika Decker Job Title Global Head of Brand Relevance Company UBER