Loreen Babcock

Loreen is an award-winning marketing leader, widely regarded as one of the foremost experts in applying social science and behavior change models to the practice of marketing.

Her high-profile thought leadership and track record of raising performance benchmarks has earned her a reputation as a forward-reaching, distinctive strategic thinker with the unique ability to motivate teams to listen empathetically to successfully engage consumer and professional audiences.

Loreen has built and re-invented brands across the healthcare, technology, financial and energy sectors, for blue-chip organizations including Pfizer, Merck, Procter & Gamble, Johnson & Johnson, AstraZeneca, Sanofi, Bristol-Myers Squibb, GlaxoSmithKline, Abbott, Amgen, JP Morgan, Chase, MasterCard, Reliant Energy, and Lucent Technologies.

Prior to joining Montefiore, Loreen founded two marketing agencies; Idevoita in 2012, and LLKFB/Unit7 in 1996. She sold LLKFB/Unit7 to Omnicom in 2000, where she ascended to serve as C