Ed Horne

With more than 25 years of experience in the sports and entertainment industry, Ed Horne is the Executive President of Endeavor Global Marketing, the cultural marketing agency within the Endeavor network, which includes leading talent agency WME and sports and fashion industry pioneer IMG. Horne is responsible for managing relationships with major global clients, helping to develop strategic activation plans for business building opportunities across all areas of culture. Key clients include AB InBev, Marriott, Visa, USAA, Under Armour, Microsoft, and YMCA, among others.

Horne began his career at the National Hockey League as a referee, which eventually took him to work at the 1988 Olympic Winter Games in Calgary. Over his 15 years at the league, Horne fostered his marketing career becoming involved in virtually all aspects of the global NHL business, including sponsorship, media, marketing, licensing, communications, fan development, and events.

Some of Horne’s most notable professional moments include helping to negotiate the first ever Super Bowl halftime show sponsorship with Frito Lay as well as playing a primary role in creating the partnership with the IOC and relevant NOC’s and NGB’s that saw NHL players participating in the Olympic Winter Games. Additionally, Horne led the re-launch of the NHL after a full season work stoppage while realizing revenue of $2.5 billion dollars in the first year back.

As leader of Endeavor Global Marketing, Horne oversees more than 700 strategists, creatives, and marketers operating in 12 countries globally who connect brands to various properties and service areas across the company through brand strategy, experiential marketing, public relations, sponsorship, original content.