Lauren Fisher

Lauren Fisher focuses on the advertising technology and trends marketers tend to rely on to navigate increasingly an complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management. Prior to eMarketer, she worked at in a variety of roles, including marketing, sales and product management. Lauren has a BA in journalism and a BA in Spanish from Pennsylvania State University; she also has an MA in journalism and communication from Ohio State University.