Jesse Laskaris

Jesse Laskaris, Head of Data & Marketing Technology, has worked at Samsung for 3.5 years. Based in Samsung’s New York office, he manages the enterprise adtech/martech ecosystem and develops strategic data solutions, including data management, audience strategy and operations across all product categories.

During his tenure, Jesse spearheaded the development of an in-house analytics platform, which allows Samsung to do media attribution, audience insights, audience management and predictive modeling. This platform is one of the first accomplishments in Samsung’s vision of developing ownable marketing capabilities to support its business. Under Jesse’s leadership, the platform will continue to be enhanced to expand into new product categories and services.