Bobby Jones

Bobby Jones is one of the nation’s most respected experts in marketing to teen and millennial audiences and author of the best-selling book “Good Is the New Cool”. Bobby is currently Chief Marketing and Communications Officer (CMCO) of Peace First, where he leads all of its marketing and communications efforts to help young people in over 90 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices. Prior to Peace First, Bobby was Vice President at Octagon North America, where he led the Octagon Access group, the nation’s preeminent team for global brands looking to effectively leverage sports, music, and entertainment to reach millennial and multicultural consumers. Bobby is a passionate advocate for youth empowerment and a renowned speaker who has spoken at the Vatican, United Nations, SXSW, PSFK, frank Gathering and Harvard University.