Isaac Lidsky

Isaac Lidsky is one of the original adtech founders. He started [x+1] with MediaMath's Joe Zawadzki after graduating from Harvard. Following [x+1]’s acquisition by Rocket Fuel, Lidsky attended Harvard Law School where he was the first student named a Fellow of the Berkman Center for Internet & Society. He then served as an appellate litigator for the U.S. Department of Justice & a Law Clerk to Supreme Court Justices Sandra Day O'Connor & Ruth Bader Ginsburg. In 2011, Lidsky purchased a struggling residential construction subcontractor & developed a proprietary suite of logistics & ERM software, growing the company over tenfold over five years. A sought-after thought leader, his book Eyes Wide Open is a New York Times best-seller, & his TED Talk was viewed more than a million times in its first 20 days. In 2018, Lidsky returned to adtech to launch Underscore CLT, which uses blockchain to mitigate the industry's longstanding structural challenges & deliver on its untapped promise.