Joe Federer

As the founding member of Reddit's Brand Strategy team, Joe has paved the way for creative ads on Reddit with campaigns like Audi's Think Faster series and Anki's Cozmo Lost in Reddit. Having led social media teams at Energy BBDO and Ketchum PR, his campaigns have performed among the top 95th percentile in Facebook advertising studies. With an anthropological approach to social media, Joe's expertise is in finding the most impactful, organic ways to build affinity between brands and communities.