Duke Perrucci

Duke has 25 years of experience in sales, marketing and consulting. He is the chief revenue officer for the commercial business of Cambridge Analytica – a behavioral communications firm. Before Cambridge he spent 8 years in martech with FocusVision. Here he built a global sales organization across 6 continents and 10 offices. Prior to FocusVision, Duke spent a total of 9 years at Information Resources Inc. working in various consulting roles across the entire PepsiCo enterprise. After his first 4 years at IRI, Duke decided to gain experience on the brand side and moved into market research at Unilever. Before long he secured a position in brand management working on the Bertolli business – a $400 million brand in the United States. When IRI came calling again, it was an offer too good to pass up – running the Pepsi Cola and Quaker businesses in PepsiCo’s world headquarters. Duke has a BA in Classical Civilization from Fordham University, and a MBA from Cornell University.