Lynn Whitney serves as Executive Vice President, Media for Warner Bros. Pictures and Warner Bros. Home Entertainment. In this role, she oversees the development, planning, scheduling and purchase of media in advertising campaigns for domestic film releases, as well as home entertainment and video game titles globally. Whitney also works closely with the Studio’s integrated marketing, targeted marketing, promotions and marketing services teams to ensure effective media deployments for Warner Bros.’ film and home entertainment releases around the world.
Utilizing the economies of scale, Whitney and her team deliver a competitive advantage to the Studio in its media buys and strategies. She has been instrumental in pioneering a data-driven approach to the media landscape across theatrical, Home Entertainment and Gaming, most recently helping to forge a number of industry-first enterprise-wide partnerships with leaders in the digital space
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