Mac Delaney

As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac is responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by M1. Prior to joining Merkle, Mac served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group's programmatic marketing capability through the development of processes, technology, and strategy across the org. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices

He was an early leader at VivaKi, Publicis Groupe's digital R&D hub. There he led the SMG client service team, a 60-person strategy and execution group ensuring the outstanding performance of VivaKi’s programmatic solution, Audience On Demand®