Alex Langshur

Alex is a co-founder and senior partner of Cardinal Path and has helped to build one of the largest digital performance measurement firms in North America. Currently, Alex leads Cardinal Path’s global digital intelligence and digital marketing training initiatives across over 50 countries. Alex is committed to helping clients leverage their data and digital assets to convert visits to value.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program.

Alex is a frequent speaker at conferences around the world and has been published in journals and magazines including Government IT Week, Government Executive and CNN Money. He holds a Masters of Science degree from the University of Ottawa and a Bachelor of Science degree from McGill University.