Mike Tunnicliffe

Mike Tunnicliffe, EVP – Head of UMGB, oversees Universal Music Group’s new business activity related to brand partnerships, strategic marketing alliances and marketing programs for advertisers in the USA. Tunnicliffe works with the strategic marketing groups at the company’s labels and UMG’s digital, commercial and marketing departments to create new revenue opportunities for artists, labels and artists’ brands. He joined UMG on Jan. 1, 2015. Before UMG, Tunnicliffe spent over 20 + years in the advertising business at a number of major companies including GroupM, the world’s largest media investment management company (part of WPP) where he was latterly the global Chief Growth & Marketing Officer, Initiative Media and Tempus Group which was acquired by WPP in 2001 to form MEC. Mike has been a keynote speaker, panelist or moderator at many conferences including Advertising Week , MIDEM, the Advertising CLIOs and has been a prolific writer in the music and brands space.