In this session...
Commanding $20 billion in buying power in the U.S. alone and growing, gamers represent a highly sought after target for manufacturers and retailers. With our inside knowledge of gaming culture combined with shopper marketing expertise, we will explore the shift from gaming to entertainment to lifestyle and the triggers that unlock the massive purchasing power of gamers.
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Commanding $20 billion in buying power in the U.S. alone and growing, gamers represent a highly sought after target for manufacturers and retailers, and are attracting brands that are not traditionally active in the gaming space. However, gamers are not motivated by typical shopping triggers, and purchases are shifting from brick & mortar and eCommerce to digital and downloadable content. With our inside knowledge of gaming culture combined with shopper marketing expertise, this panel will explore the shift from gaming to entertainment to lifestyle and the triggers that unlock the massive purchasing power of gamers in meaningful and authentic ways to drive sales, affinity and loyalty for both brands and retailers.
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