THE FUTURE OF TV IS DIGITAL INFLUENCERS
The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can work together. YouTube, Snapchat, Instagram and other digital platforms are no longer just filling leftover year-end budgets - it’s the place where millions of people are waiting for new content. How can brands partner with these influential powerhouses to reach where their audiences are watching? Join Zach King - one of the world’s largest digital influencer on Instagram, Snapchat, and YouTube - and Ricky Ray Butler, Senior Vice President of Digital at Branded Entertainment Network (BEN), as they discuss the future of advertising and the new primetime TV.
Ricky Ray Butler
President of Digital, BEN
Zach King
Instagram, Snapchat and YouTube Personality ,
PRESENTED BY BEN
THE CROSS-SCREEN PROGRAMMATIC DIALOGUE
How has the art of storytelling and story-making changed since the integration of digital, video and mobile entered our lives? Is it possible to have a balance between content driving audience and content driving revenue in the digital world? Innovators in the business will discuss how they are successfully integrating services and messaging into story-led multi-platform universes of original content, reaching target audiences in unique ways that grow brand awareness, loyalty and advocacy.
Matt O'Grady
CEO, Nielsen Catalina Solutions
Eric Franchi
Cofounder, Undertone
Kirk McDonald
President, PubMatic
Seth Rogin
President & CEO, Nucleus Marketing Solutions
