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Though content has been king for some time now, it’s time to crown a new victor: Social. The medium’s overall ubiquity has never been a question, but its advertising agility has opened new avenues for conversations with consumers like never before. While many scramble to find the perfect formula, sports marketing has carved out a particularly successful model for social amplification and advertising--just look at Twitter’s recent live streaming partnerships with the NFL, NBA, and others for proof. And as social content platforms, efforts, and opportunities like live streaming continue to grow, how can brands, networks, and publishers alike stay primetime?

Hear from social and publishing leaders in the space as they discuss how traditional viewing of sports as we know it is rapidly changing and evolving to meet the preferences of consumers, and how each side can benefit alike the process.
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