In this session...
It used to be easy. Launch a website. Put the TV spot on YouTube. Start posting on Facebook. With the rise of social video and mass adoption of adblockers, brands must evolve into social-first content creators and think of their target audiences as more than just a demographic. Join Fullscreen Media's social agency McBeard in a conversation with Freeform, Mary Kay and Mattel, where we'll demonstrate how we've helped brands reshape their digital identity and change the way they interact with consumers.
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This session will focus on creative, data-driven content strategy, social platforms, engagement, video optimization, monetization and the ever-changing digital landscape by walking through successful brand transformations.
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