In this session...
The way consumers interact and engage with advertising is fundamentally changing. Subtle, organic marketing is replacing the attention-grabbing ways of the past, making it possible for marketers to connect with their audience on a deeper, more relevant level. Following his seminar on Tuesday, "Pop Up, Thumbs Down: Immersing your advertising into daily routines," Tim Sims, VP of Inventory Partnerships at The Trade Desk puts these ideas into action, providing best practices to help you get your immersive campaign launched.
