In this session...
Marketers need to drive growth for their brands, yet fixed mindsets will hold them back. As an industry, we have to get beyond the legacy norms and beliefs from a desktop-first world that we continue to carry with us. Today’s winning brands are doing just this: they are shifting their measurement approach to match the realities of a mobile-first world.
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Join Jason Spero, Vice President of Performance & Programmatic at Google and Amy McNeil, Head of Digital Marketing for Fiat Chrysler Automobiles in a discussion about how leading advertisers are rethinking measurement in order to capture mobile’s full opportunity - to win the moments that matter, and to drive real growth for their brands.
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