In this session...
With more than 60% of marketers increasing their spends around Influencer Marketing (according to a survey published in Ad Week), the media industry has passed the point of experimentation and realized that Influencer Marketing is a key to remaining relevant and connected to audiences. But the road from experimental platform to marketing foundation is filled with pitfalls. Hear from industry leaders on how to navigate the evolving Influencer Marketing landscape to drive meaningful business results.
