In this session...
Consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing, as indicated in part by the emergence of ad blocking. When consumers have a negative experience with ads on a site, it impacts publishers, advertising technology companies, agencies, and advertisers.
Leading international trade associations and companies involved in online media have formed the Coalition for Better Ads to improve consumers’ experience with online advertising. Several members will discuss the Coalition’s plans to leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
