In this session...
In a world where nearly everything imaginable can be yours with just the snap of your fingers -- listening to the news, online shopping, or even ordering a Starbucks from your phone -- how have marketers adapted to meet the consumer expectations for the "right here, right now, this instant" mentality within an extraordinarily high-demand world? Join in the conversation with industry experts as they discuss how they've created new models for reaching consumers, promoting their content and monetizing TV and digital video.
