In this session...
Bob Lord, IBM’s first Chief Digital Officer, will discuss how digital transformation is enabling businesses to excel in the Cognitive Era. He will discuss how the power of decision making is shifting within the enterprise, how strategic technology decisions are making businesses more competitive and how IBM is helping clients create their own roadmaps as they navigate digital disruption within their industries. Bob will share IBM's success with it's own internal adoption of cognitive programmatic by applying Watson to campaign execution and their plans for total client experience on leading digital platforms.
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